Concept Cage Free Commercial

Concept Mockup for

Free-Range Egg Campaign

Assignment to create a poster using image and text works together to create context.

I was playing around with phrases and associations and connected hard-boiled criminals and eggs. I wanted to use an actual phorograph instead of photoshopping or rendering an image, so this is indeed an actual egg in a tiny prison outfit.

Original text in Swedish: "Inte ens de mest hårdkokta ägg borde sitta bakom galler."

Jönköping University of Engineering, 2013