Branding

EMELIE OUSB√ĄCK

DIGITAL | GRAPHIC DESIGN | ILLUSTRATION | MOTION GRAPHICS

 

REBRANDING

SECURITY SOLUTION SCANDINAVIA

Logotype, web, typefaces, printed material.

 

 

LOGOTYPE

The redesign of the logo required the three circles, symbolising traffic lights or "stop wait, go" to remain in some form in the final design. The new typeface "Aller" is a san-serif that is slightly rounded, giving it a modern, yet friendly appearance.

OLD

Old Security Solution Scandinavia logo

NEW

New Security Solution Scandinavia logo

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WEB

The new website is brighter and has wide images and on the lading page, and is now designed for scrolling instead forcing all information on the page to fit in one window. It is now responsive, with a very clean look and a menu adapted for mobile devices, making navigation easy.

OLD

NEW

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PRINT

The printed material follows the brigther new direction, with orange as main colour. Updated picture library is updated, with more mock-ups of the software and tools in action. The colour choices and tilted angels were used to create a more of a vibrant, innovative and dynamic feel.

OLD

NEW

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